The Niman Difference

Why do Niman Ranch Products taste better?

Niman Products taste better because of the expertise of their farmers and ranchers, who select their animals for superior flavor and eating quality and use traditional farming and ranching methods.

How does Niman Ranch define traditional farming and ranching?

Until a few decades ago, it would have been unthinkable to raise pigs crowded together ina factory setting, artificially boosting weight by giving them a daily ration of antibiotics or collecting liquefied manure in polluting waste lagoons. Unfortunately, today this is the norm.

Niman Ranch farmers and ranchers raise their cattle, hogs, sheep and poultry by using traditional methods that allow the animals to live according to their natural instincts. Our farmers and ranchers act as stewards of the land, preserving it for future generations. The traditional methods we use result in superior meats.

Do animals need antibiotics?

Traditionally raised animals rarely need antibiotics. The need for antibiotics increases in crowded, unsanitary or stressful conditions. Antibiotics are also used by some companies to artificially accelerate growth. Actually, giving antibiotics to cattle can negatively impact the marbling and flavor of beef. Niman Ranch animals never receive antibiotics - ever.

What if an animal gets sick?

Occasionally, a Niman Ranch animal becomes sick and cannot get well without antibiotics. As a result, the animal is removed from the Niman Ranch program, treated and then sold into the conventional market. It is never sold as a "Niman Ranch" product.

Why are Niman Ranch products more expensive than other brands?

At Niman Ranch, the focus is on quality - everything else is secondary. It is more expensive to raise animals according to the Niman protocols, but the results are worth it. Remember that over 35% of households in the U.S. make up the gourmet natural market and are willing to pay more for superior products.

How can anyone be sure that all Niman Ranch farmers and ranchers are adhering to the Niman protocols?

Niman Ranch takes several steps to ensure full compliance with the animal husbandry protocols. First, all Niman farmers and ranchers sign an affidavit agreeing to follow all of the protocols.

Secondly, before any farm or ranch is accepted into the Niman program, Niman officials visit it to make sure it meets our standards. In addition, we have field agents located throughout the country that regularly visit and inspect the farms and ranches in the network.

Finally, the majority of farmers and ranchers were already raising their livestock in a similar way when they first joined the program. Therefore, only minor changes were needed to meet the Niman standards. In other words, they are true believers who share Niman Ranch's values and vision.

Click here to read Dr. Temple Grandlin's 21 Core Standards on Animal Well-Being and Sustainable Farming and Ranching, the basis of the Niman Ranch Program
 

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